South Africa, Feb. 17 -- Dentsu Creative has appointed its first chief creative officer for East Africa, promoting Kenyan executive creative director, Maxwell Ngari, to the new role.

Charged with rewriting the creative narrative across Kenya, Zambia, Uganda, and Tanzania, he will now oversee a 120-strong department, working with local leaders to shape breakthrough work that fuses cultural resonance with commercial impact. His mandate: to elevate creativity as a business driver, champion award-winning work and ignite a dynamic, collaborative talent ecosystem across East Africa.

"Africa's creative power is and will always be undeniable. Stepping into this role will allow me to unite our creative firepower across borders, turning our colla...