South Africa, July 15 -- The shift's been a bit like going from the kiddie pool to open water - you're still floating, but the stakes are a lot more real.

If you're a student or recent grad eyeing a creative career in advertising, you've probably heard advice along the lines of, "Just get your foot in the door".

But no one tells you what to do once you're in.

I've just gone through that exact transition - from intern to full-time creative - and here's what I've learned along the way.

Benefits of working your way up

Learnerships and internships help shape raw potential into real, creative contributions.

The learnership gave me structure and support, the internship gave me momentum, and being full-time has given me ownership.

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