South Africa, June 13 -- These bold moves are gaining traction online and off. In fact, recent surveys backed by Aura Print show that more than 35% of graduates have used some form of non-traditional resume format or self-promotional campaign to stand out during their job search. As hiring practices become increasingly automated and saturated with AI-generated applications, Gen Z creatives are adding the human touch to the process with analog charm and unexpected flair.

Examples of wild grad campaigns

These campaigns are gaining social media attention, and in many cases, job offers. But what separates a standout idea from a professional faux pas?

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The branding psychology behind it

The most successful examples follow key brandi...