South Africa, Feb. 10 -- Threads has over 300 million monthly active users but is inherently different to Facebook and Instagram, as it has a strong emphasis on short-text interactions and updates.

Act early to capture market share

Jumping in early to the playing field of Threads' advertising is a game changer.

That first-mover advantage has historically been proven to advertisers while the platforms are in their beginning stages.

If you set up your brand presence on Threads now, you can have the benefit of very little competition and a dedicated audience waiting to discover new content.

Meta's strategy of rolling out ads incrementally on Threads offers marketers an incredible opportunity to test and grab attention before the platfor...