South Africa, March 13 -- Through content strategy, distribution, and monetisation, Laditan aims to bridge the gap between African talent and the digital world, driving innovation and sustainable growth in the industry.

I have always been passionate about storytelling and the transformative power of media. My journey began with a robust career in marketing communications, product marketing and tech, including an incredible ten years at Google, where I learned the importance of strategy, innovation, and leadership.

Working with global teams and leading impactful projects gave me a solid foundation, but my heart was always drawn to Africa's creative economy.

I noticed a gap-while African creators were producing incredible content, they l...