South Africa, Feb. 13 -- "Over the past 25 years that Ad Talent has conducted salary surveys, this year has witnessed an unprecedented shift in job descriptions and remuneration structures," says Stacey Bossenger, MD of Ad Talent. "The early elections and a generally favourable GNU outcome have contributed to stabilising the job market, but the most significant influence has been the rapid rise of technology, particularly artificial intelligence (AI). This technological advancement has re-shaped job titles, work structures and remuneration scales dramatically."

Changes in job titles and descriptions

Bossenger points out that many traditional job titles previously used in the Ad Talent surveys have become obsolete. "There is a clear tren...