South Africa, May 20 -- The programme, which forms part of Heineken Beverages' broader Tavern Transformation initiative, serves as a powerful case study in how education, behavioural science, and recognition can drive meaningful behaviour change across the informal retail sector.

Backed by AAGroup's 40+ years of expertise in rewards and recognition programmes, Bansela leverages behavioural science-driven insights to support tavern owners in building safe, compliant, and profitable outlets. Through consistent engagement, on-the-ground training, and incentives for responsible behaviour, the programme has helped foster safer drinking environments while reinforcing business sustainability for traders.

"Heineken Beverages' key objective with...