, Feb. 16 -- ACA says the programme is a first for the South African advertising and communications industry and will provide those enrolled with the opportunity to learn first-hand, the key disciplines required for career progression in their chosen fields within the industry. This includes account management, creative, media, digital strategy, and research and data.

The 12-month programme, developed on the basis of the MICT Seta (skills development within the sub-sectors of advertising, film and electronic media, electronics, information technology and telecommunications) accredited National Certificate in Advertising qualification, provides graduates with a Red & Yellow qualification upon completion and provides agencies with further ...