South Africa, July 7 -- This next evolution reflects a shift in Absa's brand promise, from acknowledging customer stories to actively responding to them. Whether through product innovation, inclusive financial tools, or community engagement, #WeSeeYourStory is about real connection. And this latest campaign demonstrates exactly that.

At the heart of the TVC is an extraordinary, unscripted conversation between award-winning financial journalist Fifi Peters and her AI-generated clone, a lifelike digital twin trained to reflect her tone, thinking, and emotional intelligence. What unfolds is a surprisingly introspective dialogue that blurs the boundaries between machine and memory, code and consciousness.

"Fifi didn't just give us facts. Sh...