South Africa, Oct. 6 -- "Above The Noise" was the answer. It was a podcast and content program co-created by EchoHouse, Stratcom Pro, the European External Action Service (EEAS), JD Works, and GOPA PACE. It turned policy priorities into conversations led by young African creators and cultural figures. Instead of broadcasts from institutions, youth audiences saw and heard peers like themselves discussing big issues candidly.

The podcast was shot in 5 different countries and featuring dynamic young Africans, and influential creators from Ghana, Nigeria, Benin, Chad, and South Africa. Instead of a traditional, top-down communication strategy, the "Above The Noise" championed a peer-to-peer dialogue, creating a safe and engaging space where ...