South Africa, Oct. 30 -- Eight years later, and I stand corrected. It might have cooled down for my international colleague, but it's certainly a hot topic for South Africa now.

Let's start at the beginning. There is an issue. There is no sugar coating this - online gambling is breaking apart the lives of many South Africans, and the incessant advertising is part of the problem.

Unlike other "dangerous" products - alcohol, sugar, vape products, old school casinos - there is no friction between seeing the ad and accessing the service.

You do not have to get in your car and drive to a shop or a venue and actively pay for your "sin" of choice.

No - you see the ad, often simply click a link, and the funds start flowing off your pre-loaded...