South Africa, April 9 -- While many companies struggle to penetrate and quantify the informal retail sector, Tributree provides a totally different perspective - one built on real-time, data-backed intelligence rather than assumptions.

With over 15,000 on-the-ground field agents (Connectas) capturing information through Tributree's proprietary technology app, 133,000 informal outlet owners are currently mapped nationwide. This includes an unparalleled footprint of 58,000 spaza stores and 35,000 taverns audited in the last 12 months. Tributree offers brands an unmatched, data-driven window into the true buying behaviour of township traders and consumers, ensuring that every marketing rand is spent efficiently in an environment where price...