South Africa, April 22 -- The content creators and marketers must however find middle ground to make business engagements for all parties concerned as profitable as possible, while carving a path for the developing niche market. For example, this was evident when The SA Creator Event 2025 was recently held in Johannesburg. The necessary indaba saw scores of content creators, ranging from nano to macro influencers, and marketers converge to discuss what the different stakeholders need for a more symbiotic and efficient digital marketing partnering experience. Some of the brands represented on the panel included integrated marketing agency Matte BLK, Google South Africa, Netflix and Humanz, to name a few.

Some of the pain points for corpor...