South Africa, Dec. 10 -- Winning this award is a significant accolade for 99c - not just because it comes from Africa's largest retail group (and one of the continent's biggest advertisers), but also because it validates the agency's ethos and the crucial role that agencies and marketers play in growing brands in tough economic conditions.

"What an honour to once again be recognised as Shoprite Group's Supplier of the Year," said Andrew Brand, founder and group CEO at 99c. "This award is a testament to our 18-year partnership and enormous trust between our teams. At a time when client-agency relationships are under so much pressure around the world, it demonstrates how clients and agencies can relentlessly pursue shared goals to produce ...