South Africa, Aug. 1 -- The six-month intensive programme, now in its second year, builds the knowledge and skills of Gen Z social media creators so that they can develop successful and sustainable enterprises in the booming influencer marketing industry.

Emerging creators

The programme, which uniquely enables emerging creators to engage closely with, and learn from leading marketing experts, creatives and mentors is aimed at empowering them to take their content careers to the next level.

Dentsu's EMEA head of influence, Emma Odendaal says, "In South Africa, where the persistent high rate of youth unemployment is one the country's biggest challenges, the creator economy offers a new kind of opportunity. It's not just about making cont...