South Africa, May 2 -- So says Monica Cabaniss, co-owner of Falcon Digital Marketing.

She adds, "The best ones describe a product you didn't know you needed-Because You're Worth It doesn't sell makeup; it sells self-worth.

"Just Do It doesn't sell sneakers; it sells courage. Think Different doesn't sell computers; it sells individuality.

"Taglines like this work because they compress a brand's essence into a few unforgettable words. It sticks with you because, for a second, it sounds like it was written just for you."

Behind every Just Do It and Think Different lies a deeper strategy: positioning, differentiation, and emotional appeal crafted into just a few words.

5 world-famous taglines

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