South Africa, May 8 -- It is also not replacing the human element, but enhancing it.

Where does AI fit in?

In the sponsorship industry, we've seen more than a few trends arrive with big promises-blockchain, NFTS, the metaverse. Some shifted the landscape. Others faded into footnotes.

5 ways AI can improve sponsorships

Rethinking valuation

Valuing a sponsorship has always been part science, part instinct. Benchmarking, rate cards, media equivalency, and the occasional educated guess all have their place. But AI can bring more structure to that process.

By analysing historical pricing, performance, and audience data at scale, we can build models that sharpen our understanding of what rights might be worth-and why. This doesn't elimina...