South Africa, Jan. 29 -- From legal enforcement to smarter planning and stronger measurement, out of home (OOH) - including digital out of home (DOOH) - is levelling up on every front. As one of the few media channels that reaches people in the real world rather than on a device, it's evolving quickly to match how audiences move, behave and pay attention.

This makes it one of the most exciting and dynamic arenas available to brands - who will have to adapt fast if they want to use it well in 2026.

South Africa's OOH landscape has long been viewed by some as a bit of a "wild west", with billboards rising and falling with impunity. But Johannesburg - previously perceived as less stringent than the Western Cape when it comes to OOH site le...