South Africa, Sept. 3 -- Capturing attention in this space has never been easy but if you're feeling like it's harder than it ever was, you're not alone.

The way people find information has changed. Increasingly, people have started using social media and Generative AI to find information. The introduction of AI Overview in Google Search is siphoning off attention and traffic even further, with research showing an up to 70% decline in organic click through rates when an AI overview appears in a search.

The result is that web traffic is not going to your website the way it used to, even if you play by the "rules" of clean UX, good SEO and regular publishing. Even paid ads aren't immune to the impact.

If a digital-heavy approach isn't de...