South Africa, April 25 -- Representation encourages us to publicly celebrate and embrace ourselves. This feeds into the essence of Freedom Day, a day that reminds us to embrace inclusivity and a prosperous future.

Think about this in the context of digital content.

A few years ago, digital content was led by curated content, but that era has ended.

A 2025 study by BCG reveals that consumers are no longer satisfied with a one-size-fits-all approach; they crave personalised experiences that make them feel seen, represented, and understood online.

This is where diversity comes in, not just as a way to engage your audience, but as a means to meet their needs in a meaningful and authentic way.

Today's social media users are no longer pass...