South Africa, June 18 -- Here are my three key takeaways and future predictions for the evolving world of AI-powered advertising.

AI is reshaping creative strategy in advertising

The biggest change is in the strategy itself. A recent report from Forrester found that over 60% of U.S. ad agencies are already using generative AI in some part of their process.

That number is likely even higher if you count pilot programmes and informal experiments.

AI now helps write early versions of briefs, generate moodboards, analyse performance data, and test out campaign concepts before a human team gets involved.

This has two immediate effects:

Ann Nurock 4 Jun 2025

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