South Africa, Feb. 10 -- In the 2025 edition of the Tomorrow's Commerce report, VML's team of global commerce experts make sense of the chaos by identifying 25 trends they believe are most likely to influence the future of commerce around the world in years to come and providing practical advice for businesses looking to get on top of them.

Top three trends

Here are three TLDR highlights that South African brands should take note of right now.

Customers want some humanity with their tech

With AI-powered search, one-click purchasing, and lightning-fast delivery becoming the norm, the future of commerce is hurtling towards hyper-efficiency, moving customers from inspiration to purchase faster than ever.

We call this Compressed Commerce...