South Africa, Dec. 5 -- As new platforms, tighter budgets and fast-moving technologies define the year ahead, South African marketing teams face one critical question: what should we actually do differently next year?

To help answer that, Red September's report breaks down ten key trends reshaping B2C marketing in South Africa, focusing on what matters most: practical steps, not just hype.

"There's no shortage of trend talk in our industry. Marketers need a filter and a plan," says the team at Red September. "This report bridges that gap by combining credible data with clear actions tailored for local brands."

Rather than chasing every shiny new platform or overused buzzword, Red September's report identifies ten practical trends that ...