South Africa, June 19 -- The AdFocus Awards are unique in that they recognise agencies and individuals in the business of creativity.

This year, the Awards are chaired by Vicki Buys, managing director of Ogilvy.

She explains that this year's theme, Creative Capital: Building Agency Value in a Complex World, reflects the evolution of agencies from "just" creative shops to businesses that build value through strategic and impactful creativity.

"In today's complex environment, agencies must leverage their 'Creative Capital' to drive growth for their clients, if they want to drive growth for themselves," says Buys.

"The awards will celebrate agencies that demonstrate how they have successfully built their agency value - financial performa...