South Africa, March 4 -- Effie South Africa has announced the formal call for entries for the Effie Awards 2025 programme. Effie South Africa invites agencies, clients, media partners, and start-ups to showcase their strategic and creative marketing prowess. The programme, part of the global Effie community, stands as a testament to the local industry's commitment to delivering effective campaigns. Effie is a global forum that exists to lead, inspire, and champion both the practice and practitioners of marketing effectiveness.

Campaigns that ran from 1 February 2024 to 31 January 2025 are eligible to enter, with the submission of cases via the entry portal taking place from 3 April to 28 May 2025. Entrants will need to demonstrate the im...