South Africa, Feb. 28 -- Developed and managed by Professor Adre Schreuder, head of the Industry Chair in Customer Experience at the University of Pretoria (UP), the newly unveiled CE Index is a pioneering initiative in South Africa, distinguished by its formal university support. The index aims to provide a credible and scientifically robust way to measure the entire end-to-end customer experience.

Additionally, it represents the most comprehensive banking industry index to date for consumers, collating insights from a massive sample of 29,898 participants that includes six banking channels and nine banking products. The five largest consumer banks by market share - namely Absa, Capitec, FNB, Nedbank and Standard Bank - were included in...