South Africa, April 3 -- Gillian Rightford, ACA CEO and Effie South Africa lead, commented: "The value of this report lies not only in its strategic insight, but in its timing. As we enter the 2025 Effie Awards South Africa season, these findings provide both inspiration and practical direction for creating work that works. At the heart of every Effie Award lies a simple yet profound truth: real marketing effectiveness matters. Our continued partnership with Ipsos allows us to ground effectiveness in evidence, and that's what the Effies are all about."

Focusing on Effie's core judging pillars: Challenge, Context and Objectives; Insights & Strategic Idea; Bringing the Strategy & Idea to Life; and Results, with additional insights into cre...