South Africa, May 27 -- It found that while 68% of Africans express belief in Africa, up from 64% in 2024, only 11% of the Top 100 most admired brands are African - a historic low, down from 14% in 2024.

This drop underscores the urgent challenge for homegrown brands to convert belief into consumer commitment, and for Africans to support Made in Africa brands.

The rankings were unveiled by Brand Africa, in partnership with African Business and the Economic Commission for Africa, at the historic Africa Hall in Addis Ababa, Ethiopia-the birthplace of the Organisation of African Unity (OAU), now the African Union (AU).

The rankings are based on a comprehensive pan-African survey conducted across 31 countries and in eight languages, from A...