South Africa, March 27 -- An agency's success hinges on the success of a client's brand, regardless of its size or expenditure so the prevalent notion that small clients in an agency equate to lesser importance is a myth.

10 Tips

Leverage your unique value

Big agencies don't just chase big clients-they seek brands that bring something fresh and exciting. Smaller businesses offer agencies the freedom to push creative boundaries and innovate. Plus, direct access to decision-makers, like the MD, speeds up approvals, streamlines execution, and fuels bold, standout campaigns. Use your unique edge to become a high-priority client.

Be available

Agencies cannot operate effectively in a vacuum. Campaigns flourish when clients are engaged. Mak...