South Africa, July 16 -- Yet, mainstream storytelling often ignores central characters. Women, minorities, and young people - all who could help tell a more complete story.

The problem lies in unethical storytelling. The practice of reinforcing harmful stereotypes while excluding voices that challenge them. To shift perceptions, we must adopt ethical storytelling - a deliberate, nuanced approach that centers African voices, avoids lazy generalisations, and presents the continent in its full complexity.

The power of narratives

A narrative is a collection of stories that shape perceptions over time. The stories we

hear about Africa often paint it as a broken continent in need of saving. But this is

only a fraction of the truth.

Consid...