South Africa, July 16 -- As a former brand and marketing manager, I have always viewed PR through the filter of 'communications' - encouraging clients to remove the siloes between agencies, allowing us to collaborate effectively and focus on strong, strategic narratives that create a golden thread across owned and earned media. For me, true ROI comes from aligning marketing, PR and overall communications into a cohesive strategy.

As media, business and technology has changed and evolved, that advice has become even more essential.

We live in an age of information overload and misinformation. Readers, listeners and viewers are spoilt for information choice! As a result, they create their own personal algorithms that feed them content to ...