South Africa, July 21 -- Being in PR means being the trusted custodian of a brand's reputation. But more than that-it means being the storytellers, bridge builders, and, increasingly, the conscience in the boardroom. For us, PR isn't just about media coverage; it's about reputation intelligence, strategic insight, and creating lasting impact.

What I love most about this industry is its evolving nature. PR in 2025 is not what it was five years ago. It's more dynamic, data-driven, and deeply integrated into every facet of business. The ability to craft messages that spark dialogue, foster trust, and create change-especially in an African context-is incredibly powerful.

This year's World PR Day theme could not be more relevant. In Africa, ...