South Africa, Aug. 5 -- Tennessee: The key rules of our partnership and how we approach every job are: 1) be open-minded 2) be up for a challenge (or to be challenged) 3) be ready to push the brief into meaningful work that you're proud of by the end.

Meaghan: We may work in advertising but we don't wake up to make 'ads'. We try to use brand opportunities to tell stories that are truthful or exciting. Over the years, we've taken on a more journalistic approach - leaving our desks to hear people's lived experiences firsthand. Like visiting Dianna Ferrus, the poet, in her home for Iziko Museums Hidden Heritage or calling for hours understanding how first-time employed women felt for Pizza Hut's LeadHERship campaign. Those stories guide our...