South Africa, Oct. 6 -- To capture their attention - and more importantly, their time - you need to offer an experience so compelling, so intuitive, so helpful, that they willingly make that time-value exchange.

Content-first UX design is about creating that experience, putting the user's needs first and delivering the information they crave in a way that earns their trust while respecting their time.

Thinking user first

The same underlying design principles employed to craft highly intuitive and engaging user experiences on other platforms apply to websites, too.

That means retiring the old copy vs. design debate and thinking user-first.

When it comes to designing a digital interface, there is often a tussle between individuals with...