South Africa, April 21 -- For our April radio and podcasting feature, I interviewed digital media specialist and former Jacaranda FM presenter Kriya Gangiah, who also headed up the digital strategy for the station and who nowadays owns her own digital media company.

Here, she tells us why radiostations need to startthinking out of the box when it comes to creating content with regards to the fourth industrial revolutionand elaborates on the positive influence that digital media will have on the radio industry.

In a world of Netflix and Spotify, why do you think radio still has such strong staying power as a mass medium and as a channel for advertising?

Radio will always be a medium that creates a personal connection and in the current ...