South Africa, April 7 -- Advertising and journalism as tools for change

Advertising is cool people and parties and loud, bright colours, isn't it?

Journalism is sticking a microphone in the face of a politician or the thrill of seeing your "byline" on the front page as the papers hit the streets at dawn.

The reality, of course, is different.

Journalism, as I have discovered, is long, hard, often dangerous graft for very little money - interspersed with shots of adrenalin and excitement you'll get in few other places.

But it is dying.

Advertising is also long, hard graft, interspersed with awards and rejection slips or divorce notes from clients.

And it too is dying - at least in the sense of human beings using myriad forms of persu...