South Africa, May 15 -- Youth attitudes towards alcohol and harm reduction efforts in South Africa reflect broader trends in adolescent behaviour, social influences, and the effectiveness of prevention strategies.

Awareness of the risks associated with underage drinking is high, with most teens recognising its negative effects on health, focus, and decision-making.

According to a nationally representative sample of 1,100 teens who were surveyed in December 2024, despite this awareness, peer pressure and exposure to drinking within families remain among key drivers of early alcohol use.

Following the first of two stakeholder webinars in May, Aware.org has revealed the findings of this landmark research study into how 11-17-year-old Sout...