South Africa, March 31 -- Born in the city of Gqeberha, (formely Port Elizabeth), Luzuko Tena's upbringing and exposure to different types of people ignited his passion for people. This passion for people is what led to him getting into the advertising industry, affording him to work with some of the biggest brands in a range of industries. He is also the head of IAB SA Youth Action Council that tackles topics of diversity and inclusion.

I catch up with Luzuko Tena who had a brief stint with Ogilvy Sociallab from 2018-2019 as junior campaign manager and recently rejoined as paid social campaign manager.

Congrats on your appointment. How do you feel about it?

I'm very excited. The company has grown enormously since I was last with them....