South Africa, Jan. 28 -- Starting an agency during the height of the pandemic in 2020 was definitely a bold move, but it was also one fueled by a mix of necessity and opportunity. Like many people, I was affected by the global disruption, businesses were shutting down, industries were shifting, and uncertainty was everywhere.

I saw a unique opportunity to create something new, something much needed in our industry, a new-age agency that would birth cutting edge creativity and much needed fresh approach and thinking.

I was not just trying to build a business, I wanted to craft something meaningful. Armed with creativity, determination, and a desire to challenge the status quo. I've always had the desire to start something of my own, a sp...