South Africa, Dec. 10 -- Digitas Liquorice appointed Carla Worth as its new deputy managing director earlier this year and announced that she will steer the agency through its next phase of growth while further entrenching digital innovation for brands.

Worth joined Digitas Liquorice as an account manager nine years ago and has been instrumental in driving digital transformation for one of the agency's largest clients, Unilever.

"Carla came in with an energy that was immediately felt across the agency. Her continuous depth of insight and absolute passion for digital innovation has made her an invaluable member of the senior team and partner to her clients," says Miles Murphy, chief executive officer at Digitas Liquorice.

"Carla has pla...