South Africa, Oct. 14 -- In her presentation to the Nedbank IMC audience, People or AI? The business decision facing marketers today she says, on the one side, many companies feel pressured into having to choose between the two; on the other, some companies feel they can wait, that AI is a trend, and it might even go away.

"But," she says, "It is here to stay and it is changing the way that we operate."

She maintains that every leader now has a responsibility to look at how they are going to blend the usage of AI, internally and externally with clients, with the humans that they have.

"The game has changed and leaders really need to take their heads out of the sand and start thinking about how they are blending the two so that they don...