South Africa, Oct. 31 -- Awareness is easy; consistency takes work. The real question is how we keep showing up for people when the calendar flips.

The industry truth - our work asks for intensity

Agency life moves fast. Tight deadlines, demanding clients, constant creative stretch. That's part of the deal, and most of us love it. But loving the work doesn't cancel out what it takes from you.

The problem isn't the pressure; it's when there's no space to recover from it. Exhaustion often gets mistaken for dedication.

But fatigue doesn't prove passion; it drains it.

If the job draws deeply from people's energy and emotion, then we have a duty to help refill the tank - with structure, empathy, and balance that's built in, not bolted on....