South Africa, Feb. 21 -- Built on the same principles that are used in the globally renowned Loeries judging process, LTCS will showcase talented young individuals from the brand communications industry across Africa and the Middle East.

The LYC aims to inspire and elevate young talent through this innovative showcase.

"The Loeries Young Creatives Showcase is a launchpad for the next wave of creative brilliance. This is FOR US, BY US - where the boldest, sharpest and most fearless young minds in advertising get the recognition they deserve," says LYC chairperson Sibuyiselwe Nhlangwini.

"It's not just about celebrating their work: it's about planting seeds, opening doors and proving that fresh ideas and fearless creativity are what keep...