South Africa, April 11 -- Instead, the campaign brings playfulness and energy, with the bright colours and fun executions, with creative lines that extend across all elements of the campaign and speak to both marketers and agencies in the region.

The adjudicating panel loved it and commented that the agency's submission was 'streets ahead' of its competitors.

The hunger to create iconic work

"We received nearly 20 submissions from agencies across Africa and the Middle East for the 2025 campaign.

"The presentation from Halo really resonated with the board as it spoke about an intrinsic desire in the brand communications industry - the hunger to create truly iconic work.

"I am therefore so excited to see this concept roll-out, and it i...