South Africa, March 7 -- Her creative leadership has driven impactful campaigns for some of the world's biggest brands, including Pepsi, Amazon Prime Video, Heineken, Nivea, VI, isaouTube, Nestle, Spotify, Cadbury, and P&G.

Recently Hughes-Obisesan was recognised as one of the next generation Black leaders on Black At's DARE list.

I recall a time when growing up, I'd look forward to watching the ads over the TV programme itself. The commercial break became a welcomed intrusion that offered captivating storytelling and entertainment for me. Having a very creative and vivid imagination, I was intrigued by ads, the world of communications and how it influences people.

I am deeply honoured and most grateful that my contributions to the cre...