South Africa, Sept. 1 -- The move forms part of The Odd Number Group's broader growth strategy, positioning the collective as an even stronger creative and commercial force. By integrating Base Five's proven media expertise, the Group reinforces its vision for growth and culturally intelligent storytelling.

Founded in 2014 by Tlangelani Manzini and Daisy Mulenga, Base Five has built a reputation for client care, craft, and commitment to women-led empowerment. Over the years, the agency has delivered campaigns for a range of leading brands, and more recently, worked alongside The Odd Number on Momentum and Tata - a dynamic that laid the groundwork for this transaction.

Bold idea

From its beginnings as a bold idea between two women deter...