South Africa, May 20 -- From her earliest days in out-of-home (OOH), Blom has been a woman on a mission. Her journey began in 2003, stepping into the industry as a receptionist and PA with no prior knowledge of billboards or advertising. But what she lacked in experience, she made up for in drive. Blom refused to be boxed in by a job title she leaned into every learning opportunity, from legal processes to bylaws, data insights, and eventually, sales. By the time she entered the sales space full-time, she had already laid the groundwork for a powerhouse career.

"I knew I had outgrown the comfort zone," Blom says, reflecting on her transition to Blue Label Media. "I was hungry for growth, new challenges, and fresh perspectives."

And grow...