South Africa, Aug. 5 -- But there was not a single entry from South Africa.

Dyeshana was speaking at the recent Creative Circle Full Circle event, which reflects on Cannes 2025, the winning work and South Africa's performance at the awards.

This is his third tour as a Cannes jury member, but his first as jury president, and he gave a fascinating account of what it means to be a jury president, which includes going through the last five years' work in the category.

"I had to do a deep dive into it and in doing so, find the trends in the category and sort of predict what the jury will see this year."

Super slick Cannes

He says Cannes is super slick. "They know what they're doing, and so they provide you with this little thing, called t...