South Africa, Nov. 13 -- Each year, Cannes Lions reviews the Awards to reflect the rapidly changing creative landscapes, while also paving the way forward for the industry.

2026 changes

Creative Brand Lion

For over 70 years, the Awards have celebrated the campaigns that capture hearts and drive demand for brands worldwide. In 2026, it recognises what makes those breakthrough ideas possible in the first place.

The Creative Brand Lion will celebrate how brands strategically use creativity across their organisation to drive sustained business success.

Instead of judging individual campaigns, this Lion recognises the systems, cultures, and capabilities that deliver measurable business growth and long-term brand value.

This Award sits in...