South Africa, March 24 -- Demonstrating an unwavering commitment to creativity that is rooted throughout the business, this is the second time Apple has been honoured with the prestigious honorary Award.

"Apple has fostered a culture that prioritises creativity and innovation, and that shows up in its deep understanding of meaningful marketing," says Simon Cook, CEO, Lions.

"As part of its culture, it's clear that Apple's leadership encourages the kind of thinking necessary to create marketing content that connects with people in a uniquely emotional way.

"This honour is about recognising those marketers who are being bold, brave and pushing boundaries - and Apple continues to do this in spades" adds Cook.

"We are incredibly grateful ...